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2014-07-17 14:51:19 UTC
http://electronicintifada.net/blogs/ali-abunimah/israel-student-union-sets-war-room-sell-gaza-massacre-facebook
Israel student union sets up "war room" to sell Gaza massacre on Facebook
Submitted by Ali Abunimah on Mon, 07/14/2014 - 16:09
war_room_student_facebook.jpg
Students at the IDC Herzliya "war room," seen here in a screenshot, focus
on posting propaganda justifying Israel's attack on Gaza on Facebook.
As the death toll from Israel's savage bombardment of Gaza continues to
climb, Israel has once again turned to students to sell the slaughter
online.
"Although they haven't been called up to the army yet, they've decided to
enlist in a civilian mission that is no less important - Israeli
propaganda [hasbara]," Ynet's Hebrew edition reported about a massive
initiative organized by the Israeli student union branch at the
Interdisciplinary Center Herzliya (IDC Herzliya), a prestigious private
university.
Hasbara war room
"Hasbara," literally "explaining," is the term used in Israel for
government propaganda aimed at overseas audiences.
"The goal is to deliver a very clear message to people abroad - Israel has
the right to defend itself," Lidor Bar David told Ynet.
Bar David, a student, and one of the organizers of the "war room," adds,
"We want people abroad who don't know our reality to understand exactly
what is going on here."
(Update: In a 15 July report, which also links to this post, The New York
Times notes that previously "Bar David was a captain in the Israel Defense
Forces, serving in the office of the military spokesman's unit.")
At least 168 Palestinians have been killed since Israel massively
escalated its attack on Gaza on 7 July. Eighty percent of the fatalities
are civilians, according to the United Nations.
Thirty-six Palestinian children have been killed and more than 1,200
people have been injured. Thousands are fleeing homes fearing escalating
Israeli attacks which have so far destroyed or severely damaged 940 homes,
as well as numerous mosques, schools, businesses and charities.
A video accompanying the Ynet report shows rows of students beavering away
at computers in a hall with a sign on its door saying "Advocacy Room" in
English. In Hebrew, it says "Hasbara war room."
While Ynet does not reveal specific government ties to this initiative,
the National Union of Israeli Students, of which the IDC Herzliya student
union is an affiliate, has a history of working on government-funded
propaganda schemes, where students are recruited as the country's "pretty
face."
"Organized lying"
Last year a "covert" Israeli government initiative came to light which
planned to pay students for spreading propaganda online.
"The whole point of such efforts is to look like they are unofficial, just
every day people chatting online," Israel expert Dena Shunra told The
Electronic Intifada.
"But in fact, these are campaigns of organized lying, orchestrated with
government-approved talking points and crowdsourced volunteers and stipend
recipients," Shunra added.
According to Ynet, "The war room was opened in the afternoon of the first
day of Operation Protective Edge," one week ago, by the IDC Herzliya
student union, and currently has more than 400 volunteers active in it,
all students at the institution.
war_room_flag.jpg
The IDC Herzliya "war room," seen in a screenshot from Ynet video, is a
continuation of earlier propaganda efforts.
Working in 30 languages, the students working this comment far target
online forums including so called "anti-Israel" pages on Facebook and
comments sections of online media.
Tomer Amsalem, a second-year year psychology student, acts as one of the
war room's graphic designers.
"In one of our graphics we show the treatment that members of [Hamas
leader] Ismail Haniyeh's and Abu Mazen's [Palestinian Authority leader
Mahmoud Abbas] families received in Israel, to show we're even
humanitarian to the families of the Palestinian leaders," he told Ynet.
"In another graphic we show the trauma of the children living around Gaza,
which is expressed in drawings of Qassams [rockets]. Another example is a
series of cities around the world, being attacked. For example, Berlin -
we wrote in German 'What would you do?' with a background of Berlin being
attacked,'" Amsalem added.
Amsalem is quoted as saying that he sees his work in the "war room" as a
civilian equivalent to being called up for military reserves.
Inbal Deutsch, another psychology student who moved to Israel four years
ago, responds to comments. She focuses on misattributed photos - photos
occasionally circulated online that show scenes that are either not
current or not from Gaza. Israel propagandists likely hope that by
debunking such pictures they can sow doubt about all too common real
pictures of atrocities currently being committed in Gaza.
Focus on Facebook
war_room_hasbara_sign.jpg
Students working the "Hasbara war room" at IDC Herzliya, seen in a
screenshot from a Ynet video, see their role as a civilian equivalent of
military service.
Yarden Ben Yosef, chair of the IDC student union, is described as the
person who initiated the war room.
"Yesterday we managed to pull down a whole Facebook page that incited
against Israel and called for the killing of Jews," Ben Yosef claimed.
"It had 120,000 followers and Facebook took it down after a lot of
activity on our part," Ben Yosef said.
If true, that is in marked contrast to Facebook's total inaction, despite
complaints, to control the pervasive, raging incitement to racism and
violence by Israelis on Facebook who support the slaughter of Palestinians.
Student role in government propaganda
Bar David is quoted as saying that "the war room was founded as a
continuation from Operation Pillar of Cloud," Israel's November 2012
assault on Gaza that killed more than 170 people, again overwhelmingly
civilians.
Indeed, the effort to recruit students into government propaganda has a
well-documented history, as The Electronic Intifada has reported:
Head of Israel's "covert" social media program suspended over
anti-Japanese Facebook posts (15 August 2013)
"Hasbara" courses at Israeli universities exposed in new report (15
July 2013)
Israel's "pretty face": How National Union of Israeli Students does
government's propaganda dirty work (5 January 2012)
Israeli students to get $2,000 to spread state propaganda on Facebook
(4 January 2012)
With thanks to Dena Shunra for research and translation.
© 2000-2014 electronicIntifada.net
Israel student union sets up "war room" to sell Gaza massacre on Facebook
Submitted by Ali Abunimah on Mon, 07/14/2014 - 16:09
war_room_student_facebook.jpg
Students at the IDC Herzliya "war room," seen here in a screenshot, focus
on posting propaganda justifying Israel's attack on Gaza on Facebook.
As the death toll from Israel's savage bombardment of Gaza continues to
climb, Israel has once again turned to students to sell the slaughter
online.
"Although they haven't been called up to the army yet, they've decided to
enlist in a civilian mission that is no less important - Israeli
propaganda [hasbara]," Ynet's Hebrew edition reported about a massive
initiative organized by the Israeli student union branch at the
Interdisciplinary Center Herzliya (IDC Herzliya), a prestigious private
university.
Hasbara war room
"Hasbara," literally "explaining," is the term used in Israel for
government propaganda aimed at overseas audiences.
"The goal is to deliver a very clear message to people abroad - Israel has
the right to defend itself," Lidor Bar David told Ynet.
Bar David, a student, and one of the organizers of the "war room," adds,
"We want people abroad who don't know our reality to understand exactly
what is going on here."
(Update: In a 15 July report, which also links to this post, The New York
Times notes that previously "Bar David was a captain in the Israel Defense
Forces, serving in the office of the military spokesman's unit.")
At least 168 Palestinians have been killed since Israel massively
escalated its attack on Gaza on 7 July. Eighty percent of the fatalities
are civilians, according to the United Nations.
Thirty-six Palestinian children have been killed and more than 1,200
people have been injured. Thousands are fleeing homes fearing escalating
Israeli attacks which have so far destroyed or severely damaged 940 homes,
as well as numerous mosques, schools, businesses and charities.
A video accompanying the Ynet report shows rows of students beavering away
at computers in a hall with a sign on its door saying "Advocacy Room" in
English. In Hebrew, it says "Hasbara war room."
While Ynet does not reveal specific government ties to this initiative,
the National Union of Israeli Students, of which the IDC Herzliya student
union is an affiliate, has a history of working on government-funded
propaganda schemes, where students are recruited as the country's "pretty
face."
"Organized lying"
Last year a "covert" Israeli government initiative came to light which
planned to pay students for spreading propaganda online.
"The whole point of such efforts is to look like they are unofficial, just
every day people chatting online," Israel expert Dena Shunra told The
Electronic Intifada.
"But in fact, these are campaigns of organized lying, orchestrated with
government-approved talking points and crowdsourced volunteers and stipend
recipients," Shunra added.
According to Ynet, "The war room was opened in the afternoon of the first
day of Operation Protective Edge," one week ago, by the IDC Herzliya
student union, and currently has more than 400 volunteers active in it,
all students at the institution.
war_room_flag.jpg
The IDC Herzliya "war room," seen in a screenshot from Ynet video, is a
continuation of earlier propaganda efforts.
Working in 30 languages, the students working this comment far target
online forums including so called "anti-Israel" pages on Facebook and
comments sections of online media.
Tomer Amsalem, a second-year year psychology student, acts as one of the
war room's graphic designers.
"In one of our graphics we show the treatment that members of [Hamas
leader] Ismail Haniyeh's and Abu Mazen's [Palestinian Authority leader
Mahmoud Abbas] families received in Israel, to show we're even
humanitarian to the families of the Palestinian leaders," he told Ynet.
"In another graphic we show the trauma of the children living around Gaza,
which is expressed in drawings of Qassams [rockets]. Another example is a
series of cities around the world, being attacked. For example, Berlin -
we wrote in German 'What would you do?' with a background of Berlin being
attacked,'" Amsalem added.
Amsalem is quoted as saying that he sees his work in the "war room" as a
civilian equivalent to being called up for military reserves.
Inbal Deutsch, another psychology student who moved to Israel four years
ago, responds to comments. She focuses on misattributed photos - photos
occasionally circulated online that show scenes that are either not
current or not from Gaza. Israel propagandists likely hope that by
debunking such pictures they can sow doubt about all too common real
pictures of atrocities currently being committed in Gaza.
Focus on Facebook
war_room_hasbara_sign.jpg
Students working the "Hasbara war room" at IDC Herzliya, seen in a
screenshot from a Ynet video, see their role as a civilian equivalent of
military service.
Yarden Ben Yosef, chair of the IDC student union, is described as the
person who initiated the war room.
"Yesterday we managed to pull down a whole Facebook page that incited
against Israel and called for the killing of Jews," Ben Yosef claimed.
"It had 120,000 followers and Facebook took it down after a lot of
activity on our part," Ben Yosef said.
If true, that is in marked contrast to Facebook's total inaction, despite
complaints, to control the pervasive, raging incitement to racism and
violence by Israelis on Facebook who support the slaughter of Palestinians.
Student role in government propaganda
Bar David is quoted as saying that "the war room was founded as a
continuation from Operation Pillar of Cloud," Israel's November 2012
assault on Gaza that killed more than 170 people, again overwhelmingly
civilians.
Indeed, the effort to recruit students into government propaganda has a
well-documented history, as The Electronic Intifada has reported:
Head of Israel's "covert" social media program suspended over
anti-Japanese Facebook posts (15 August 2013)
"Hasbara" courses at Israeli universities exposed in new report (15
July 2013)
Israel's "pretty face": How National Union of Israeli Students does
government's propaganda dirty work (5 January 2012)
Israeli students to get $2,000 to spread state propaganda on Facebook
(4 January 2012)
With thanks to Dena Shunra for research and translation.
© 2000-2014 electronicIntifada.net